tag:blogger.com,1999:blog-9000958Fri, 12 Mar 2010 08:58:22 +0000Learn how to achieve every business owner's ultimate goal: Increase sales, reduce marketing costs, and increase net profits (ROI) by using proven marketing tools, methodologies, and processes.http://results-squared.com/ad-optimization/noreply@blogger.com (David Bullock)Blogger54125tag:blogger.com,1999:blog-9000958.post-116792093844295831Thu, 04 Jan 2007 13:04:00 +00002007-01-04T12:41:42.100-08:00Yesterday, I received a call from a delightful young man. He was getting ready to get married soon. I could tell that he was excited about something just in his tone.He had just listened to a conversation that I had done with Glen Livingston. For those of you who don't know Glen. He is one of the best marketing minds that I know. He comes from the corporate side big leagues and has a wealth of http://results-squared.com/ad-optimization/2007/01/keyword-conversation-for-conversion.htmlnoreply@blogger.com (David Bullock)8tag:blogger.com,1999:blog-9000958.post-116718968755619818Wed, 27 Dec 2006 02:50:00 +00002006-12-26T19:21:27.573-08:00Since I have been doing this type Taguchi Marketing Work for the last several years.I am always amazed at the new guys that come into the picture and claim that they have found some new way to do an old thing. How does that sound? All that are really coming out are better and better tools.Tools do one and only one thing. They provide leverage.Has anyone come out with a way to really do the http://results-squared.com/ad-optimization/2006/12/what-tools-work-taguchi-doe-and.htmlnoreply@blogger.com (David Bullock)5tag:blogger.com,1999:blog-9000958.post-116699995278639411Sun, 24 Dec 2006 22:06:00 +00002006-12-25T06:52:06.876-08:00I was asked a question this week that really set me back. The question was "what tools do I need to make money." What I said surprised me when I went back to listen to the conversation.Most of you know that I don't get very excited about new tools. I believe in the basics. Use what works and don't get caught into thinking that new is always better.So if I was lost in the world of business withouthttp://results-squared.com/ad-optimization/2006/12/business-development-101-tools-of.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-116595864002037855Tue, 12 Dec 2006 21:12:00 +00002008-04-08T03:53:10.240-07:00This month there is an article about Using Taguchi Testing in DMNews.DMNews is the one of the leading publications for the Direct Marketing Industry. Always good information here.The article title is: Taguchi testing can triple conversionby Bob Bly - America's Premier Copywriter.This is the link to article.http://www.dmnews.com/Taguchi-testing-can-triple-conversion/article/93753/Let me know what http://results-squared.com/ad-optimization/2006/12/taguchi-testing-for-direct-marketing.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-116581889522361426Mon, 11 Dec 2006 06:34:00 +00002006-12-10T23:32:11.120-08:00As I was reflecting on my experiences as a salesperson, I remembered an interesting transaction where a sleeping technician helped me to close a huge deal. It speaks to the the power of product demonstration,I was selling capital equipment at the time. Anyhow, the sum of money was so large that the purchasing manufacturing company wanted to go to see the equipment I was trying to sell them in http://results-squared.com/ad-optimization/2006/12/how-sleeping-on-job-can-actually-make.htmlnoreply@blogger.com (David Bullock)6tag:blogger.com,1999:blog-9000958.post-116489431203624864Thu, 30 Nov 2006 13:45:00 +00002006-12-10T23:33:22.150-08:00Business Development Fundatmentals. How to get to action with your business. Getting the right things done is all about the proper thinking and execution.I seem to have been lost in thought for the past month.Over the last several weeks I have been pondering this one question."Why do some businesses fail while others prosper?"Let me tell you what prompted this.Earlier this month, I had the http://results-squared.com/ad-optimization/2006/11/why-businesses-really-fail-next-step.htmlnoreply@blogger.com (David Bullock)2tag:blogger.com,1999:blog-9000958.post-116136177873137246Fri, 20 Oct 2006 16:29:00 +00002006-10-20T09:29:39.300-07:00Over the last few days, I have received many questions about the website landing page response optimization program that Google is offering (beta) for their pay per click customers.You can read all about this newly released pay per click landing page conversion optimization system here.In a nutshell (and in plain langauge), this is a very different advertising conversion testing approach than thehttp://results-squared.com/ad-optimization/2006/10/new-landing-page-conversion.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-115803905002621399Tue, 12 Sep 2006 05:30:00 +00002006-09-12T13:06:38.546-07:00*****Today is Sept. 11, 2006. Did You Reflect and Remember?*****For the last few years, I have been studying and looking into every imaginable technique, method and training to help me do one thing.Get out of my own head. Why??? Simple...Innovation is the key to success in business. If you keep thinking the same thoughts, you will do the same things and get the same results.I thought that http://results-squared.com/ad-optimization/2006/09/innovation-workshop-and-creativity.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-115630251901149450Wed, 23 Aug 2006 03:00:00 +00002006-09-11T22:49:07.546-07:00Taguchi Testing. Testing and tracking. Split testing. Mulitvariable multivariate tracking. Complete testing suites. All these tools, and the list goes on and on...There are many buzz words in the marketing world right now. Everyone has a tool or a new program that will magically increase your conversion rates and make you all the money in the world.Remember this...People have not changed in the http://results-squared.com/ad-optimization/2006/08/website-conversion-testing-tools-vs.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-115531823656357253Fri, 11 Aug 2006 17:43:00 +00002006-08-14T08:07:08.020-07:00The Original Online Business Formula has always been:Traffic + Conversions = Profit. (Ken McCarthy - The System Seminar)I just had a very interesting conversation with Richard East, who is the creator of the Keyword Companion tool. During that conversation, he added another piece to that formula that expanded it a bit. His expanded formula is:Product + Traffic + Conversions = ProfitSo the http://results-squared.com/ad-optimization/2006/08/business-formula-expanded_11.htmlnoreply@blogger.com (David Bullock)4tag:blogger.com,1999:blog-9000958.post-115431747483105244Mon, 31 Jul 2006 03:44:00 +00002008-04-08T03:47:58.014-07:00In Business profit is not king. Speed is.The key for online success is not profit margins.I argue that it is transactional velocity. The idea is simple. Make sales first and increase the profits as you continue to engage the prospect.Get the sales moving.Once you have achieved conversions to sales. It is easy to increase the profit margins on the sales themselves.It is transactional velocity http://results-squared.com/ad-optimization/2006/07/conversion-rates-and-transactional.htmlnoreply@blogger.com (David Bullock)2tag:blogger.com,1999:blog-9000958.post-115271558781477142Wed, 12 Jul 2006 14:38:00 +00002006-07-12T10:14:52.506-07:00Over the last few weeks, I have been looking to make this Taguchi Marketing Optimization process easy to follow. So I sat down last night and created this mind map. This is actually one of the pages of the training presentation. There is alot to know and do to have this work well but it is a good overview of the online optimization process.The Taguchi Triz Process Steps Map can be downloaded herehttp://results-squared.com/ad-optimization/2006/07/how-to-optimize-your-marketing-and.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-115204912980633076Tue, 04 Jul 2006 21:38:00 +00002008-04-08T03:45:05.291-07:00There is a difference between profit, transactions and sales. For some reason there is a confusion here.Profit - difference between cost of product and gross sale amount.In the case of affiliate marketing, this amount is the commission that you can expect to receive from the vendor. So don't get excited with a high gross sale if your commission is small.Transactions - number of sales.Cost of http://results-squared.com/ad-optimization/2006/07/profit-sales-and-transactions-do-you.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-115204716412492262Tue, 04 Jul 2006 20:24:00 +00002006-07-04T14:09:44.650-07:00Finally, after alot of work. The site Taguchi Marketing Site is up. Over time I plan to build this site out with all of the information that I can find about advanced testing and tracking as it relates to online marketing and sales improvement.I have a feeling that this page will be tweaked and tested for next nine years. But for today, the site is posted.The package is very complete and I http://results-squared.com/ad-optimization/2006/07/taguchi-marketing-is-launched.htmlnoreply@blogger.com (David Bullock)1tag:blogger.com,1999:blog-9000958.post-114840419312631535Tue, 23 May 2006 17:02:00 +00002006-07-03T07:20:24.386-07:00Back in 2004, I started a blog to chronicle my learning as I was first starting this project.This was about a year after was first exposed to the taguchi method as it pertained to the online marketing space. Blogging was new then and this was a way for me to keep my notes and thoughts easily.At that time, I was working with Dr. Kowalick directly and he was teaching me "how to think about and http://results-squared.com/ad-optimization/2006/05/online-taguchi-marketing-history.htmlnoreply@blogger.com (David Bullock)2tag:blogger.com,1999:blog-9000958.post-114836023427800769Tue, 23 May 2006 04:57:00 +00002008-04-08T03:46:25.551-07:00There is only one sane way to increase conversions. And that is by testing. How do you know that you are in the proper conversation with your customers, clients and prospects? You don't...If you are not using the tools that are now available to monitor and improve your website, you might be wasting time and money. And you really don't have a handle on your marketplace.When I came into this http://results-squared.com/ad-optimization/2006/05/1-reason-to-do-advertising-testing.htmlnoreply@blogger.com (David Bullock)2tag:blogger.com,1999:blog-9000958.post-114697065256289647Sun, 07 May 2006 02:57:00 +00002008-06-11T06:11:53.261-07:00The Components or factors that you are testing have to be designed against a very structured criteria. Every pixel on your website has a purpose and a job to do.It is either supporting your claim, making a new claim, calling the reader to action or providing transition. If any of your components are not designed with that purpose you may look to redesign that space.Best Regards,David Bullockhttp://results-squared.com/ad-optimization/2006/05/taguchi-marketing-and-component-design.htmlnoreply@blogger.com (David Bullock)6tag:blogger.com,1999:blog-9000958.post-114304708489026468Wed, 22 Mar 2006 16:39:00 +00002006-03-22T09:50:36.490-08:00I am asked often..."How do I increase my sales?" What can I do right now?There are only two ways to increase sales. Make more presentations. And, close more of the prospects that you present to. The formula is very simple.No presentations of your offer. No chance for sales.Once you have there attention if you don't close. No sales. But, good effort. How does this apply to th web...I am finding http://results-squared.com/ad-optimization/2006/03/only-two-ways-to-increase-sales.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-113932548834659736Tue, 07 Feb 2006 15:18:00 +00002006-02-09T08:40:26.206-08:00Setting up a taguchi advertising test seems easy. In fact, testing if you actually do it looks easy.But when you really get into it. Setting up the test is the hardest part of the process.That being said....I still think that people are making it entirely too hard.The Rule that I use is: Test What I Can See.Let's go back to basics. You are testing to find out what communicates best with your http://results-squared.com/ad-optimization/2006/02/how-to-set-up-taguchi-advertising-test.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-113806711193832023Tue, 24 Jan 2006 01:45:00 +00002006-01-23T18:19:19.056-08:00Successfully marketing Big Ticket Items Verses Small Ticket Items has more to do with the seller than the market.When considering Big Ticket Sales Verses Small Ticket Volume Transactions, it has often been remarked that it is just as hard to close a big deal as it is a small deal. In fact, it is said that it is even easier to close a big deal because the buyer can a will make a decision about thehttp://results-squared.com/ad-optimization/2006/01/big-ticket-sales-verses-small-ticket_23.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-113756166494059270Wed, 18 Jan 2006 05:21:00 +00002006-01-21T16:16:18.543-08:00A client asked me that question today..."How To Increase Conversion Rate And Order Profitability On My Site"I responded...Test your assumptions. You don't know really know what your customer is buying or why. You can only speculate. With testing you know.So test. Split Test, Use DOE, Use Taguchi. Just test. In the testing process, you will pay attention and you will learn what your customer is http://results-squared.com/ad-optimization/2006/01/how-to-increase-conversion-rate-and.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-113756052572419217Wed, 18 Jan 2006 05:02:00 +00002006-01-17T21:02:05.726-08:00Beyond Split Testing...Online testing has been a black box for most. When I started working in this online marketplace some years ago, there was not an online testing suite that would handle all the aspects of testing that I required. When I started, all that anyone needed was a split testing script and maybe some graphic output. When I started investigating testing platforms, most of the systemshttp://results-squared.com/ad-optimization/2006/01/ultimate-online-advertisin_113756052572419217.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-113738311320575345Mon, 16 Jan 2006 03:45:00 +00002006-01-15T19:45:13.263-08:00Online marketing is alot like offline marketing in most cases. Except in the case of correction speed...The online advertising is only more fluid and flexible. Offline you have to print and hope that everything is right.Just last week I had a client that printed the wrong phone number in a national publication. It this were on a landing page or website the change and correction would be http://results-squared.com/ad-optimization/2006/01/correction-speed-online-verses-offline.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-113728394679350628Sun, 15 Jan 2006 00:12:00 +00002006-01-14T16:12:27.013-08:00The Taguchi Method can be successfully utilized for marketing and advertising. But be careful. Don't try to get the increases of 1000% in one shot. Advertising is an event. Marketing is a process. The taguchi method is a tool that is used to optimize a process not the event of the ad. To only isolate the advertisement itself and not pay attention to the other elements that impact the ad is the http://results-squared.com/ad-optimization/2006/01/using-taguchi-for-marketing-and.htmlnoreply@blogger.com (David Bullock)0tag:blogger.com,1999:blog-9000958.post-113652083221650707Fri, 06 Jan 2006 04:13:00 +00002006-01-05T20:14:49.523-08:00There is really no secret to increasing the conversion rates on your website. You, of course, have to have testing tools and a strategy that you follow. But really, it is a matter of starting and paying attention to what is happening on the website. And sticking to your marketing strategy until you know it is working or not.It is very simple. Before you can convert you have to get people to the http://results-squared.com/ad-optimization/2006/01/reason-why-increase-online-conversions.htmlnoreply@blogger.com (David Bullock)3