What Tools Work? Taguchi, DOE and multivariate Testing And Tracking
Since I have been doing this type Taguchi Marketing Work for the last several years.
I am always amazed at the new guys that come into the picture and claim that they have found some new way to do an old thing. How does that sound? All that are really coming out are better and better tools.
I am always amazed at the new guys that come into the picture and claim that they have found some new way to do an old thing. How does that sound? All that are really coming out are better and better tools.
Tools do one and only one thing. They provide leverage.
Has anyone come out with a way to really do the testing so that maximum results can be had by the user? Good testing is a matter of test design and setup and there are some real learnings to be had in theis area. It is beyond common copywriting and ad design thinking.
Anyway, testing your advertising forces you to pay attention to your business. And paying attention is something that you should be doing anyway.
I just finished writing a review about 5 tools that are in the marketplace now. Vertster.com, KaizenTrack.com, and Splittestaccelerator.com, HyperTracker.com and AdTrackzPro.com
These are variations on testing and tracking. Some are ad trackers and others are page optimization tools. Some are set up for split testing and some are setup for more advanced testing and optimization of the sales process.
See the difference?
To me, they are tools to be deployed when necessary to get the information that I need to complete a project and get it to profitability.
All of these are tools that work for you to aid in creating pages that you can test and track to find out what is working better with your audience.
Now the question that I have is... Is it the tool or the know-how that makes a test work?
I suggest that it is not the tool. And here's why...
Just in the last week, my team and I have launched 3 new online businesses for 3 different clients all of them are in progress and should be in profit within the next week or so.
During setup, I noticed that I used 3 different tools to setup the testing and tracking for each of these sites.
Each one had a different situation and I was looking to gather different information from each of the audiences.
So within 3 totally different markets, traffic sources and products there is no way to use just one Testing and Tracking tool. Unless you are are satisfied with being limited to the one tool that you are using and having to force or do without functionality.
The best tool is your mind if it allows you to see the solution in the problem and not in the tool that that you are using as leverage your current know-how.
David Bullock
Taguchi Split Testing and Tracking Tool Review
Has anyone come out with a way to really do the testing so that maximum results can be had by the user? Good testing is a matter of test design and setup and there are some real learnings to be had in theis area. It is beyond common copywriting and ad design thinking.
Anyway, testing your advertising forces you to pay attention to your business. And paying attention is something that you should be doing anyway.
I just finished writing a review about 5 tools that are in the marketplace now. Vertster.com, KaizenTrack.com, and Splittestaccelerator.com, HyperTracker.com and AdTrackzPro.com
These are variations on testing and tracking. Some are ad trackers and others are page optimization tools. Some are set up for split testing and some are setup for more advanced testing and optimization of the sales process.
See the difference?
To me, they are tools to be deployed when necessary to get the information that I need to complete a project and get it to profitability.
All of these are tools that work for you to aid in creating pages that you can test and track to find out what is working better with your audience.
Now the question that I have is... Is it the tool or the know-how that makes a test work?
I suggest that it is not the tool. And here's why...
Just in the last week, my team and I have launched 3 new online businesses for 3 different clients all of them are in progress and should be in profit within the next week or so.
During setup, I noticed that I used 3 different tools to setup the testing and tracking for each of these sites.
Each one had a different situation and I was looking to gather different information from each of the audiences.
So within 3 totally different markets, traffic sources and products there is no way to use just one Testing and Tracking tool. Unless you are are satisfied with being limited to the one tool that you are using and having to force or do without functionality.
The best tool is your mind if it allows you to see the solution in the problem and not in the tool that that you are using as leverage your current know-how.
David Bullock
Taguchi Split Testing and Tracking Tool Review
posted by David Bullock at Tuesday, December 26, 2006
5 Comments:
Hey, Dave -
The postulators and prognosticators of the "Daily Internet Marketing Pablum Reports' are in a constant state of flux and excitement as they regurgitate their daily 'scam du jour' spew.
With greed and avarice as their prime potential and major motivators, they posture themselves as experts at things they do not do and don't even understand.
And as the epitome of self-aggrandizement and self-promotion, they ascend the guru pedestals they surely don't deserve, all the while saying with a straight face that they don't like those pedestals.
So, my friend, you sadly should expect them to pervert the info and efficacy of Taguchi testing like they do everything else.
... Which furthers the mission and vision of those of us who do not subscribe to their rape-and-run marketing model -- and so we choose to continue to "tell it like it is."
Dave - keep up the good work. Your intelligence, integrity, and methodology inspire me.
All the best -
Chip Tarver
www.MaverickREI.com
www.PropertyScoutCash.com
www.FirstContactSecrets.com
Thank you Chip.
I will continue to share what I am finding.
Take Care,
David B.
Hi David,
Is the review you mention you've written available publicly?
I enjoy your blog very much.
Francis
I didn't see any comment on AdTracker???
Tess Marshall
I'll have to look into Ad Tracker and report back.
- David Bullock
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