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Tuesday, December 12, 2006

Taguchi Testing For Direct Marketing - DMNews

This month there is an article about Using Taguchi Testing in DMNews.

DMNews is the one of the leading publications for the Direct Marketing Industry. Always good information here.

The article title is: Taguchi testing can triple conversion
by Bob Bly - America's Premier Copywriter.

This is the link to article.

http://www.dmnews.com/Taguchi-testing-can-triple-conversion/article/93753/

Let me know what you think of the article.

Are you testing yet?

If not, what is holding you back?

Enjoy,

David Bullock
Direct Marketing Testing And Tracking Specialist
Results-Squared.com

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