Business Development 101 : Tools Of The Trade

I was asked a question this week that really set me back. The question was "what tools do I need to make money." What I said surprised me when I went back to listen to the conversation.

Most of you know that I don't get very excited about new tools. I believe in the basics. Use what works and don't get caught into thinking that new is always better.

So if I was lost in the world of business without no resources here's what I would need to get into profit.

A phone
A computer

The reason that I say this is because over the last 4 weeks I have been working with a local young person and that is all that she has. No fancy software. No super network of guru's or joint venture partners.

The key is to communicate and deliver.

She has a computer and she is in business making a profit. More on this success story in the coming weeks.

It did not take buying all of the ebooks in the world, master plans and hype. It only took a willingness to get to work and get started without wasting any time or money on items that will not bring a profit now.

Now to you and your business...

Are you buying tools and not getting the know-how to use them?

Businesses big and small invest in tools and services that they will never use. In the corporate world, software that is not used is called "shelfware". In the small business world, it is called "a waste of money".

Be sure that whatever you are buying brings back a return and a profit.

One of the first things that I do with clients is stop the spending. Once we have plugged the holes then we can begin to work on profits.

What profit leaks do you have in your business? What profit leaks can you plug now?

Reflect on this as you plan for 2007.

Best Regards,

David Bullock
Uncovering Hidden Profits Locked Within Your Business