Taguchi Marketing Is Launched
Finally, after alot of work. The site Taguchi Marketing Site is up. Over time I plan to build this site out with all of the information that I can find about advanced testing and tracking as it relates to online marketing and sales improvement.
I have a feeling that this page will be tweaked and tested for next nine years. But for today, the site is posted.
The package is very complete and I encourage you to check it out. This is the only documentation for the TRIZ-Taguchi Method for Advertising and Marketing Optimization.
On to other matters...
Just last week, I was in California. There I was able to spend time with my Taguchi Testing Mentor, Dr. James Kowalick. One of the comments that I made was, "Imagine all of events that would to have to occur for us to be sitting together after all of these years."
I am reflective today because today is my 38th birthday. That's me born on the 4th of July. Today, I am thinking about the careers that I have had in engineering and sales. Now I am a business owner and I am still learning about marketing and business processes.
It was in 2003 that I picked up the November Inc Magazine and was exposed to how the Taguchi Method could be used for marketing optimization.
I was amazed by the possibilities. Immediately, called up Dr. K's office to see if I could somehow work with them. One thing led to another. And 3 years later, I can't even begin to tell you how my life has changed based on that one phone call.
As I look back over my life. I see a pattern of taking action, hard work, learning and then reaping the rewards. There is no way around it. I think that this is the pattern for life.
No matter what you are doing. You are going to have to put the time in and work even if for a short time to get what you want. There are no shortcuts to any success. You are going to have to at least read, listen and act on new things.
The great thing is .... You never know how things are going to turn out.
If your business is not working. It is up to you to find out why.
If it is working it is up to you to find out what is working and make it better by:
I have a feeling that this page will be tweaked and tested for next nine years. But for today, the site is posted.
The package is very complete and I encourage you to check it out. This is the only documentation for the TRIZ-Taguchi Method for Advertising and Marketing Optimization.
On to other matters...
Just last week, I was in California. There I was able to spend time with my Taguchi Testing Mentor, Dr. James Kowalick. One of the comments that I made was, "Imagine all of events that would to have to occur for us to be sitting together after all of these years."
I am reflective today because today is my 38th birthday. That's me born on the 4th of July. Today, I am thinking about the careers that I have had in engineering and sales. Now I am a business owner and I am still learning about marketing and business processes.
It was in 2003 that I picked up the November Inc Magazine and was exposed to how the Taguchi Method could be used for marketing optimization.
I was amazed by the possibilities. Immediately, called up Dr. K's office to see if I could somehow work with them. One thing led to another. And 3 years later, I can't even begin to tell you how my life has changed based on that one phone call.
As I look back over my life. I see a pattern of taking action, hard work, learning and then reaping the rewards. There is no way around it. I think that this is the pattern for life.
No matter what you are doing. You are going to have to put the time in and work even if for a short time to get what you want. There are no shortcuts to any success. You are going to have to at least read, listen and act on new things.
The great thing is .... You never know how things are going to turn out.
If your business is not working. It is up to you to find out why.
If it is working it is up to you to find out what is working and make it better by:
- Expanding your marketing.
- Getting more customers.
- Expanding your product offer.
- Segmenting and redefining your customer base
- Looking to set up alliances and joint ventures to tap into customers that you don't have a relationship with.
Business is not hard if you have a solid offer and pay attention to what's working and what's not.
Testing and tracking is the only thing that will allow you to "see" through the hype, concerns and circumstances that surround any situation. Either it is working or its not. There is no in between.
Til Next Time,
David Bullock - How to Use the Taguchi Marketing Testing Methods To Improve Your Profit
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