The #1 Reason To Do Advertising Testing Online....
There is only one sane way to increase conversions. And that is by testing. How do you know that you are in the proper conversation with your customers, clients and prospects? You don't...
If you are not using the tools that are now available to monitor and improve your website, you might be wasting time and money. And you really don't have a handle on your marketplace.
When I came into this marketplace and started to test my landing pages, the tools that exist now where not available. Thus, I learned this method using an excel spreadsheet and putting together the "best" testing tools that I could find to make this work. Remember... all you are looking to track are views and conversions.
In no other media, except online, can you know so much about your prospect. You know:
Who
When
How Long...
Where
Where they went...
etc...
All this conversion increasing information is at your fingertips.
So take advantage of the information that your website (most of the time) freely gives you. You are not able to get all this information in any offline situation.
So start online and get to know your prospect.
Take Care,
David Bullock
www.DavidBullock.com
If you are not using the tools that are now available to monitor and improve your website, you might be wasting time and money. And you really don't have a handle on your marketplace.
When I came into this marketplace and started to test my landing pages, the tools that exist now where not available. Thus, I learned this method using an excel spreadsheet and putting together the "best" testing tools that I could find to make this work. Remember... all you are looking to track are views and conversions.
In no other media, except online, can you know so much about your prospect. You know:
Who
When
How Long...
Where
Where they went...
etc...
All this conversion increasing information is at your fingertips.
So take advantage of the information that your website (most of the time) freely gives you. You are not able to get all this information in any offline situation.
So start online and get to know your prospect.
Take Care,
David Bullock
www.DavidBullock.com
posted by David Bullock at Monday, May 22, 2006
2 Comments:
David,
Good entry. The use of audio is excellent too. You're a good guide through the process of reasoning and gaining the proper perspective on testing results.
I'm glad you're providing this service to your readers and customers.
Greg Thomas
Thanks Greg,
There are many tools out there to use for using taguchi, DOE and split testing to increase conversions on websites.
What I am seeing that is misssing is a overall understanding from a mindset, strategy and tactical perspective.
I am trying to provide that missing piece.
If you understand to "see" what you are observing during test setup, test run and data interpretation, you can find the exact path from keyword through to sale in any market.
There is no magic bullet for this -just trained eyes.
Again, thank you for your post.
Take care,
David Bullock
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