How To Increase Conversion Rate And Order Profitability On Your Site

A client asked me that question today..."How To Increase Conversion Rate And Order Profitability On My Site"

I responded...Test your assumptions. You don't know really know what your customer is buying or why. You can only speculate. With testing you know.

So test. Split Test, Use DOE, Use Taguchi. Just test. In the testing process, you will pay attention and you will learn what your customer is doing or not doing while they are being exposed to your ad.

The online space just makes this so much easier to actually know exactly:

• how the visitor came to your site


• where he when


• how long he stayed


• what he bought

And most important: did he see my creative and did he take the action that I designed - In that moment?

When in doubt, change something and see if it makes a difference.

Well I am moving on to bigger and better things... I am starting to do experiments now with very large ticket items. Employing the same tactics and testing methods I have perfected for testing and ad optimization, I should be able to "figure" out how to move bigger more expensive products. I will keep you posted.

Take Care,

David Bullock
How To Increase Conversion Rate and Order Profitability