Correction Speed : Online verses Offline Marketing

Online marketing is alot like offline marketing in most cases. Except in the case of correction speed...

The online advertising is only more fluid and flexible. Offline you have to print and hope that everything is right.

Just last week I had a client that printed the wrong phone number in a national publication. It this were on a landing
page or website the change and correction would be instantaneous. Whereas offline, this is a big deal that has caused
alot of concern.

The lesson here...Check your copy and creatives at least 10 ten times and have someone else who has never seen it before check your creative also.

Getting it right is still important.

Take Care,

David Bullock
Results-squared.com