Big Ticket Sales Verses Small Ticket Transactions
Successfully marketing Big Ticket Items Verses Small Ticket Items has more to do with the seller than the market.
When considering Big Ticket Sales Verses Small Ticket Volume Transactions, it has often been remarked that it is just as hard to close a big deal as it is a small deal. In fact, it is said that it is even easier to close a big deal because the buyer can a will make a decision about the purchase - it is just a matter of timing.
Nevertheless, I am finding that most people can't bring themselves to sell big ticket items. The question is not whether people can and will buy your product or service.
The question is: Can you sell it?
Will you take the time to find the market for your big ticket item?
With the right market, information and product offer you can sell a $19 ebook or a $1900 piece of software. I find it very interesting that some people can only sell a certain level of product. As soon as it becomes big ticket (over $1000 profit per transaction), they become almost scared of the transaction.
Let me let you in on a secret about big ticket transactions, people are going to ask you the same questions as they would with a small ticket item. The only thing that you have to invest is time. That time is dealing with the concerns of the prospect.
You might actually have to talk to someone to close the business. So entering into expensive, big ticket high value transactions is not for the person who is not willing to talk to his prospects.
Anyway, people will most likely ask these questions:
Those Questions usually are:
What is it?
How much does it cost?
What will it do for me?
How fast will it do it?
What do I do if it doesn't work for me?
Have your done this before?
How can I trust you to deliver?
Who will deliver it?
What makes you different that your competition?
Why should I buy from you?
So since the questions are just about always the same....why not spend your valuable time where you have the potential to earn the most income?
Think about this for a moment and try to figure out how you can make your current product / service more valuable so that you can offer double the price.
That question of "how do I increase the value of my product"... will open up new worlds for you.
You may have a big ticket high value product right under your nose.
Best regards,
David -
When considering Big Ticket Sales Verses Small Ticket Volume Transactions, it has often been remarked that it is just as hard to close a big deal as it is a small deal. In fact, it is said that it is even easier to close a big deal because the buyer can a will make a decision about the purchase - it is just a matter of timing.
Nevertheless, I am finding that most people can't bring themselves to sell big ticket items. The question is not whether people can and will buy your product or service.
The question is: Can you sell it?
Will you take the time to find the market for your big ticket item?
With the right market, information and product offer you can sell a $19 ebook or a $1900 piece of software. I find it very interesting that some people can only sell a certain level of product. As soon as it becomes big ticket (over $1000 profit per transaction), they become almost scared of the transaction.
Let me let you in on a secret about big ticket transactions, people are going to ask you the same questions as they would with a small ticket item. The only thing that you have to invest is time. That time is dealing with the concerns of the prospect.
You might actually have to talk to someone to close the business. So entering into expensive, big ticket high value transactions is not for the person who is not willing to talk to his prospects.
Anyway, people will most likely ask these questions:
Those Questions usually are:
What is it?
How much does it cost?
What will it do for me?
How fast will it do it?
What do I do if it doesn't work for me?
Have your done this before?
How can I trust you to deliver?
Who will deliver it?
What makes you different that your competition?
Why should I buy from you?
So since the questions are just about always the same....why not spend your valuable time where you have the potential to earn the most income?
Think about this for a moment and try to figure out how you can make your current product / service more valuable so that you can offer double the price.
That question of "how do I increase the value of my product"... will open up new worlds for you.
You may have a big ticket high value product right under your nose.
Best regards,
David -
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