AB Split Test: When To Use This Method

Split testing is not obsolete. In fact, split testing is most appropriate when you are fine tuning your site and conversion process. Any sale is a step by step process. The visitor sees your site and you have to lead them through your sales process.

Split testing will and can test this image or that image. This offer or that offer.

There is no reason to do a huge multi-factor test, if you are only looking to know how one element is affecting your sales process. Split testing is an ideal solution, if you have little or slow traffic. Or, you don't know how to interpret the results from a multi-factor test.

Remember, multi-factor testing simulates thousands of split tests. You can split test and get good results. It will just take you longer.

So be aware that there is still a right way to split test. Take the same care in your split testing as you would with your multi factor testing. Set goals for the test. Take careful notes and pay attention.

Multi-factor testing is the next level of split testing and completely different rules apply. In other words, what works for an AB split test does not and will not work for a Taguchi Multivariate Multivariable marketing test situation.

So be careful with your results and what you deem the "winning ad".

Best Regards,

David Bullock
How to Increase Your Online Conversions By Testing Your Entire Sales Process - Split Testing to Taguchi and Beyond...