What To Split Test On A Webpage

One of the most common questions posed is, "what should I split test on my website."

The simple answer is test everything on your webpage. But to say to test everything is a bit much. Market testing is a science.

Here's what to test on a webpage or landingpage in no particular order:

Headline
Greeting
Opening Paragraph
Images
Position of Images
Offer
Guarantee
Color of Page
Body Copy
Appeal of the Copy
Closing
Price Introduction
Risk Reversal
Bonuses

Remember there is no "magic" here ... a writer only has 26 letters and colors to move the reader to act on the message on the page. It is up to the tester to find the combinations of language and colors that resonate with the reader. This foundation of direct marketing.

Whether you use Split Testing, DOE or Taguchi Methods, any testing that you start, monitor and implement is well worth it.

The rewards of 10% up to 300% increases on sales and market response are possible.

Best Regards,

David Bullock
Increasing Response Rate One Test At A Time
http://www.results-squared.com