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Thursday, November 18, 2004

New Arrays For Marketing Optimization

I have gone over the whole of the internet and offline in an effort to find software that will handle the arrays that Dr. Kowalick has created. I am unable to find any software that is configured to handle Kowalick K1-K15 series. These arrays are 4 times more powerful than the standard Taguchi array series.

And I find that they are able to produce 4 times the results in 1/4 of the time. Which means less time, less money and less events required to complete the testing.

As far as I know I am one of 4 people who have this information.

Further, Dr. K is relaying information that is coming from Dr. Taguchi himself. Things that are not found in any book. And how to specifically apply this methodolgy to marketing. I am learning much and constantly challenged by the new information and applications.

This is going to be something out of the ordinary.

Take Care,

David Bullock
Sr. Advertising Optimization Specialist
www.results-squared.com

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