Advertising May Not Be Profitable.

Wrap your head around that one. We are in business to make money. Right????

I just came upon some very interesting data. While doing an experiment, I found that I must keep in mind the goal of the optimization effort at all times. It is not always about increasing profits.

Landing pages or Optin pages hold a very different function than the sales page.

Most are optimizing for profitability on the sales page and they are leaving at least 50% of their profits on the table. I have discovered that there are at least 8 places to optimize a sales process. The sales page is only a small part of the optimization effort.

I find that the sales page is the easiest to optimize. There are only 9 major components.

The other optimization opportunities are not as clearly defined as the sales page.

This discovery only became apparent because my current client insisted that I start the optimization process at the sales page.

I knew that this would not yield the greatest result but was able to use the learnings from the sales letter to reach the profit maximization goals of the project.

So this was a breakthough for me. Had I not been pay attention this discovery would have gotten past me.

Take Care,

David Bullock
Sr. Advertising Optimization Specialist
www.results-squared.com