Results - Squared: Optimizing Market Performance

Is Split Testing Obsolete?

Monday, October 04, 2004

Taguchi Based Marketing Press Coverage Links

MR2 Press Coverage Links

Look to see what the press has said about the MR2 software. This is a series of
articles about the methodology developed by Dr. Kowalick.

http://www.adevaluator.com/press.htm

Enjoy,

David Bullock
Sr. Advertising Optimization Specialist

0 Comments:

Post a Comment

<< Home

Name:David Bullock

It is about getting results. In this case the result is more leads that convert to sales. As an engineer turned sales person, getting the result has been the way that I have worked for years. Creating ads that do not work is not why we advertise and market. If you apply an engineering discipline to the sales cycle strange things happen - advertising and marketing start to work together as a system. The engineering training has pushed me to always look to reduce cost while increasing results at the same time. This has led to some very effective combinations of processes that are able to increase sales and market response by sometimes as much as 200%. I have been in the field of sales as a regional account manager for the last 10 years and have been responsible for both lead generation, marketing and advertising. Selling is part of me. All I have done is changed the media to communicate with customers. Selling is selling. And advertising is required to get your message out. I invite you to read this blog and web page. My goal is to share what I am observing in this everchanging marketplace.

View my complete profile

Previous Posts

How To Increase Web Site ROI and Online Conversion Rates

Monday, October 04, 2004

Taguchi Based Marketing Press Coverage Links

0 Comments:

About Me